—  DECISION INTELLIGENCE, BUILT TO WORK

From complex decisions to working systems.

Most organizations know what they want to do. Far fewer can say what it costs, who runs it, where the risk sits, or what happens if the assumption fails.

Common Practice answers those questions and builds the systems that follow from the answers.

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01  —  THE GAP

A recommendation is not an operating model.

You have the strategy. You may have the research, the engagement report, the service blueprint, the board's approval in principle.

What you do not have is the answer to the next eight questions:

  1. 01Is the model financially viable, and at what volume?
  2. 02How should it actually operate?
  3. 03Where do responsibilities and decision rights sit?
  4. 04What capabilities does it require, and do you have them?
  5. 05Which assumptions is the whole thing resting on?
  6. 06How should implementation be sequenced, and by whom?
  7. 07What happens under the scenario nobody wants to model?
  8. 08How will anyone know whether it is working?

These are the questions that get handed back to you at the end of an engagement. They are the ones we take.

We do the build that everyone else skips.

02  —  THE PRACTICE

Decision Intelligence connects the decision to what happens next.

It is the discipline of understanding a problem accurately, evaluating the real options, pricing the uncertainty, choosing, and then translating the choice into something that runs.

Five things have to be present at once, or the decision does not hold.

01

Evidence

Research, data, institutional knowledge, market conditions, and what the people closest to the work already know.

02

Modelling

Financial projections, scenarios, sensitivities, trade-offs, and the alternative structures nobody costed.

03

Judgement

Leadership priorities, political reality, values, constraints, and who actually has the authority to approve.

04

Design

Operating models, governance, delivery structures, workflows, and accountability that survives contact with the organization.

05

Implementation

Resources, sequence, ownership, milestones, measures, and the capacity to learn while running.

Most firms are strong in one or two of these and hand off the rest. We work across all five, in the same engagement, with the same team.

LEARN ABOUT DECISION INTELLIGENCE →
03  —  THE BUILD

The infrastructure behind the decision.

Not a deck. Not a framework. The things you can finance, staff, govern, and run.

Operating models

How people, money, systems, and services actually work together on a Tuesday.

Implementation systems

Sequenced plans with ownership, dependencies, timelines, and measures attached to named people.

Financial and revenue models

Whether the thing can pay for itself, and under what conditions it stops being able to.

Organizational structures

Where functions, risk, assets, intellectual property, and decision authority should sit — including when the answer is a different legal entity.

Scenario models

What each option costs you before you have spent the capital, the capacity, or the political credit.

Decision tools

Dashboards, models, assessments, and workflows that keep working after we leave.

04  —  SIX CONNECTED CAPABILITIES
01

Operating Model Design

Who does this on Monday, and with what?

We define how an organization, programme, service, or partnership functions in practice — down to the roles, the decision rights, the handoffs, and the capabilities you will need to hire or build.

Scope includes: organizational design · target operating model · service-delivery models · roles and responsibilities · decision rights · governance · workflows · capability requirements · performance systems · institutional interfaces
02

Implementation and Transformation

The strategy is approved. Now what?

We turn an approved direction into coordinated delivery — sequence, workstreams, governance, resourcing, and the accountability structure that makes the plan real rather than aspirational.

Scope includes: implementation roadmaps · transition planning · workstream design · delivery governance · change management · resource planning · milestones · accountability structures · risk management · performance monitoring
03

Financial and Revenue Modelling

Can this actually pay for itself, and for how long?

We build the financial logic underneath strategies, programmes, ventures, services, and institutional models — then we try to break it. If the model only works at an unreachable volume or an unlikely price, it is better to find that out now.

Scope includes: revenue forecasting · pricing and funding models · cost structures · cash-flow projections · break-even analysis · sensitivity testing · unit economics · business cases and investment cases · financial sustainability planning
04

Research and Evidence

What do we actually know, and how confident should we be?

We produce evidence sized to a decision — not a literature review that arrives after the choice has been made. The output is calibrated to what has to be approved, and by whom.

Scope includes: feasibility studies · evaluation · performance measurement · environmental scans · evidence reviews · policy and market research · economic analysis · stakeholder research · comparative jurisdictional analysis · institutional assessment · foresight
05

Scenario and Decision Analysis

What does each option cost us if we are wrong?

We compare the paths before you commit resources to one of them, including the paths that were ruled out too early and the ones nobody wanted to raise.

Scope includes: options analysis · scenario planning · risk modelling · sensitivity analysis · comparative assessment · decision criteria · feasibility analysis · strategic trade-off analysis
06

Data and AI-Enabled Decision Support

Where can this be faster, and where must a human decide?

We put data and AI to work inside the decision — for analysis, modelling, institutional memory, and monitoring — and we are precise about the boundary where automation stops and judgement starts.

Scope includes: AI-assisted research and analysis · decision dashboards · data strategy · benchmarking systems · knowledge management · responsible AI workflows · decision-support prototypes · analytical automation
EXPLORE ALL CAPABILITIES →
05  —  THE MOMENT

Usually when the strategy is approved and the operating questions have started to arrive.

  • A strategy has been signed off and nobody can say how it runs.
  • The model has to be proven financially viable before the board will release funding.
  • Two or three structural options are on the table and the comparison has never been costed.
  • A new programme, service, entity, or partnership has to be designed from nothing.
  • The revenue question has been deferred for two cycles and cannot be deferred again.
  • The organization is moving between nonprofit, public, commercial, or hybrid form.
  • Something is underperforming and the diagnosis keeps coming back as "capacity".
  • Implementation has stalled and the plan turned out to be a list of intentions.
  • Growth is about to break the model that got you here.
  • Data or AI is being introduced and nobody has defined what it is allowed to decide.
06  —  THE CLIENTS

Who we work with.

Governments and public institutions

Policy, investment, and modernization priorities that have to become operating and implementation systems inside a budget cycle and a procurement regime.

Foundations and philanthropic institutions

Funding models, initiatives, partnerships, governance, and the structures that outlive a grant cycle.

Multilateral and international organizations

Operating models, financial structures, delivery systems, evaluation, and implementation across multiple jurisdictions.

Universities and research institutions

Research, strategy, and institutional priorities translated into structures that can be staffed and financed.

Regulated and purpose-driven enterprises

Growth, new ventures, restructuring, governance, and capital decisions with consequences.

Strategy and design firms

The financial, operational, structural, and implementation depth required to carry the work past the recommendation.

07  —  FOR ADVISORY FIRMS

You shape the direction. We build the operating path.

Common Practice works alongside firms leading strategy, service design, research, and organizational change — supplying the financial, structural, and implementation depth that turns a strong recommendation into something a client can approve and run.

We strengthen the work. We do not displace the lead firm, and we do not take the relationship.

Bring us into the engagement →
08  —  THE DIFFERENCE

What we do that others hand back.

We take the questions the engagement ended on.

Viability, structure, sequence, cost, ownership. The ones that arrive after the recommendation and belong to nobody.

We model before we recommend.

The option we put forward has already been tested against the scenarios where it fails. You see those too.

We build inside your approval reality.

Board cycles, budget submissions, procurement rules, delegated authority, ministerial and donor timelines. A model that cannot be approved is not a model.

We stay in until it runs.

We are not advisory. We remain inside the build until the system is operating and the people responsible for it can run it without us.

We leave the asset behind.

The model, the tool, the framework, the structure — built to be inherited, maintained, and used long after the engagement closes.

We scale to the decision.

Tight when the question is sharp. Deep and multi-workstream when the build demands it. The engagement sets the size of the firm.

09  —  WHAT COMES NEXT

Advisory work that leaves reusable intelligence behind.

Every engagement produces method as well as answer. We are consolidating that method into a portfolio of Decision Intelligence products — financial-modelling systems, scenario tools, operating-model frameworks, decision-readiness assessments, implementation diagnostics, benchmark data, licensed methods, and AI-enabled workflows.

Client work solves the problem in front of us. It also builds instruments that work at greater scale.

10  —  START HERE

Bring us the decision.

A new strategy. A new operating model. A major investment. A structural transition. A growth scenario. An implementation that has stopped moving.

Tell us what has to be decided. We will test the options, build the model, and construct the path to execution.

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